{"id":690,"date":"2021-04-07T15:00:12","date_gmt":"2021-04-07T13:00:12","guid":{"rendered":"https:\/\/quartiersproximite.com\/?p=690"},"modified":"2021-04-07T15:03:01","modified_gmt":"2021-04-07T13:03:01","slug":"decouvrez-la-nouvelle-marque-du-reseau-national-des-pimms","status":"publish","type":"post","link":"https:\/\/quartiersproximite.com\/index.php\/2021\/04\/07\/decouvrez-la-nouvelle-marque-du-reseau-national-des-pimms\/","title":{"rendered":"D\u00e9couvrez la nouvelle marque du r\u00e9seau national des Pimms"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/quartiersproximite.com\/wp-content\/uploads\/2021\/04\/2-Slider-1-1024x512.png\" alt=\"\" class=\"wp-image-691\" srcset=\"https:\/\/quartiersproximite.com\/wp-content\/uploads\/2021\/04\/2-Slider-1-1024x512.png 1024w, https:\/\/quartiersproximite.com\/wp-content\/uploads\/2021\/04\/2-Slider-1-300x150.png 300w, https:\/\/quartiersproximite.com\/wp-content\/uploads\/2021\/04\/2-Slider-1-768x384.png 768w, https:\/\/quartiersproximite.com\/wp-content\/uploads\/2021\/04\/2-Slider-1-1536x768.png 1536w, https:\/\/quartiersproximite.com\/wp-content\/uploads\/2021\/04\/2-Slider-1-2048x1024.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aujourd\u2019hui, apr\u00e8s plus de 25 ans d\u2019existence, le r\u00e9seau des Pimms se r\u00e9invente pour toujours mieux&nbsp;<strong>vous relier aux services essentiels<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Notre ambition&nbsp;: r\u00e9affirmer notre positionnement en tant qu\u2019<strong>acteur de r\u00e9f\u00e9rence de la m\u00e9diation sociale<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un nouveau nom<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.pimms.org\/wp-content\/uploads\/2021\/03\/pimms-m%C3%A9diation-nouveau-nom.png\" alt=\"\" class=\"wp-image-17981\"\/><\/figure>\n\n\n\n<p>L\u2019acronyme \u00ab PIMMS \u00bb dispara\u00eet au profit d\u2019un nom g\u00e9n\u00e9rique. Apr\u00e8s 25 ans d\u2019existence, le \u00ab Pimms \u00bb est devenu un nom commun, le lieu d\u2019accueil ouvert \u00e0 tous.<\/p>\n\n\n\n<p>Le terme \u00ab m\u00e9diation \u00bb fait d\u00e9sormais partie int\u00e9grante de notre nom. Cela vient souligner notre m\u00e9tier et l\u2019offre de services \u00e0 destination des usagers et des partenaires entreprises.&nbsp;<\/p>\n\n\n\n<p>L\u2019usage du nom g\u00e9n\u00e9rique Pimms M\u00e9diation est privil\u00e9gi\u00e9 pour une plus grande visibilit\u00e9 et harmonisation de notre r\u00e9seau.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une nouvelle signature<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.pimms.org\/wp-content\/uploads\/2021\/03\/pimms-m%C3%A9diation-nouvelle-signature.png\" alt=\"\" class=\"wp-image-17982\"\/><\/figure>\n\n\n\n<p>Une signature commune \u00e0 l\u2019ensemble du r\u00e9seau est d\u00e9sormais appos\u00e9e au logo. Elle fait partie int\u00e9grante du bloc de la marque. Elle d\u00e9finit notre mission et pr\u00e9cise notre accompagnement.&nbsp;<\/p>\n\n\n\n<p>La pr\u00e9sence du pronom personnel \u00ab&nbsp;Vous&nbsp;\u00bb permet de s\u2019adresser directement aux usagers, en leur indiquant la promesse que nous leur faisons. Le verbe \u00ab&nbsp;relier&nbsp;\u00bb \u00e0 l\u2019infinitif vient d\u00e9finir celle-ci en \u00e9voquant la cr\u00e9ation du lien social entre les usagers et les m\u00e9diateurs sociaux. Il \u00e9voque aussi plus largement la notion de l\u2019acc\u00e8s aux services et par cons\u00e9quent aux droits pour les usagers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>La notion de services essentiels vient englober les services marchands et non marchands, les services publics, ainsi que les diff\u00e9rents labels (France Services, Points conseil budget,\u2026) afin d\u2019illustrer l\u2019offre de services mutualis\u00e9s des associations Pimms M\u00e9diation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un symbole fort<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.pimms.org\/wp-content\/uploads\/2021\/03\/Apple-iPhone-Retina-Icon.png\" alt=\"\" class=\"wp-image-17793\"\/><\/figure>\n\n\n\n<p>Un monogramme fort, facilement r\u00e9utilisable dans l\u2019univers graphique pour un territoire statutaire identifiable imm\u00e9diatement.&nbsp;<\/p>\n\n\n\n<p>Chaque composition est issue des ingr\u00e9dients graphiques de l\u2019identit\u00e9 Pimms M\u00e9diation. Nous y retrouvons le symbole de la porte qui s\u2019ouvre, qui fonctionne en transparence, ainsi que la bulle de dialogue. Nous voyons \u00e9galement appara\u00eetre dans la construction du symbole, l\u2019initiale de Pimms avec le P sur la partie droite et l\u2019initiale de M\u00e9diation avec le M sur la gauche, combin\u00e9 au symbole de la porte.&nbsp;<\/p>\n\n\n\n<p>La porte qui s\u2019ouvre incarne la symbolique du lieu d\u2019accueil, ouvert \u00e0 tous. Elle incarne \u00e9galement la notion d\u2019acc\u00e8s aux droits. La bulle de dialogue \u00e9voque l\u2019accompagnement humain de proximit\u00e9 prodigu\u00e9 au sein du lieu d\u2019accueil par les m\u00e9diateurs sociaux.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pimms.org\/wp-content\/uploads\/2021\/03\/20210315_Livre-de-marque-Pimms-Mediation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le livre de la marque<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.pimms.org\/wp-content\/uploads\/2021\/03\/LOGO-with-signature-1024x538.png\" alt=\"\" class=\"wp-image-17983\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Contact presse :<\/strong><\/p>\n\n\n\n<p>Alexandre CARLIER<br>Charg\u00e9 de mission communication et relations institutionnelles Pimms M\u00e9diation<br><a href=\"mailto:alexandre.carlier@pimms.org\">alexandre.carlier@pimms.org<br><\/a>06 78 61 38 26<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui, apr\u00e8s plus de 25 ans d\u2019existence, le r\u00e9seau des Pimms se r\u00e9invente pour toujours mieux&nbsp;vous relier aux services essentiels.&nbsp; Notre ambition&nbsp;: r\u00e9affirmer notre positionnement en tant qu\u2019acteur de r\u00e9f\u00e9rence de la m\u00e9diation sociale. Un nouveau nom L\u2019acronyme \u00ab PIMMS \u00bb dispara\u00eet au profit d\u2019un nom g\u00e9n\u00e9rique. Apr\u00e8s 25 ans d\u2019existence, le \u00ab Pimms \u00bb [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez la nouvelle marque du r\u00e9seau national des Pimms - Quartiers Proximit\u00e9<\/title>\n<meta name=\"description\" content=\"Association Blaisoise depuis 1999\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/quartiersproximite.com\/index.php\/2021\/04\/07\/decouvrez-la-nouvelle-marque-du-reseau-national-des-pimms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrez la nouvelle marque du r\u00e9seau national des Pimms - 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